Google Ads Glossary: 90 Terms You Should Master
Google Ads is one of the most popular online advertising platforms in the world, allowing businesses to reach their target audience through various advertising channels such as search, display, video, and shopping. In order to get the most out of the platform, it’s important to have a solid understanding of its terminology. This article provides a comprehensive glossary of common Google Ads terms, helping you navigate the platform and make informed decisions about your advertising strategy. From “Ad Group” to “Conversion Rate”, this Google Ads glossary covers all the essential terms you need to know to succeed with Google Ads. Let’s dive in. Basic Terms Keywords: These are the words…