Facebook Ads

120+ inspiring Facebook Ads power words to improve your ad copy

Here’s the list of 120+ Facebook Ads power words that will help you write better ad headlines, ad texts, and descriptions.

I see this all the time. People look to improve their Facebook Ads performance by changing target audiences, placements, age groups, target countries, and devices. But they barely look at their ad creatives and ad copies.

Even when I read marketing forums, most people fail to address this issue.

But at the end of the day, your ad creative, headline, and ad text are what your audience is served.

Recently, Facebook discontinued Audience Insights for Facebook advertisers with an aim to improve the visual part of Facebook Ads.

The best starting point when creating or improving your Facebook Ads ad texts and headlines is to head over to Facebook Ad Library and research your biggest competitors.

Look at their creatives, headlines, and texts, and use them as an inspiration for your ads. Then use your own twist, your unique selling proposition, and power words to create top-notch Facebook Ads.

Oh, and for the ad creatives, don’t forget to use Canva or other alternatives.


So what are some Facebook Ads power words that you can add to your ad copy right now? Here’s my list of 120+ positive power words and 20+ words to avoid:

Why do power words work so well?

  1. Dr. Eric WhitmanIn stated in his famous publication, Cashvertising, that people have eight primary desires, which are:

  2. delight in life
  3. life extension
  4. pleasure from food and drinks
  5. freedom from fear and suffering
  6. sexual connection
  7. comfortable dwelling
  8. being the best
  9. caring for those close to them

    He maintained that these longings are innate, and everybody has them at all times.

In addition, there are nine acquired desires that society teaches us, which include:

  1. being informed
  2. inquisitiveness
  3. hygiene
  4. effectiveness
  5. convenience
  6. dependability
  7. showcasing beauty
Well-used power words in ad copy

Power words to build your community

  • Join
  • Become a member
  • Support
  • Become part of
  • Group
  • Together
  • Connect with
  • Team up
  • Circle
  • Come along
  • Interact with like-minded individuals
  • Exclusive community
  • Talented people
  • Ambitious individuals
  • Exclusive access
  • Elite group

Power words to persuade and encourage your audience:

  • Astonishing
  • Awe-inspiring
  • Marvelous
  • Life-changing
  • Breathtaking
  • Brilliant
  • Courage
  • Remarkable
  • Power-up
  • Strengthen
  • Strong
  • Terrific
  • Thrive
  • Titan
  • Unbeatable
  • Glorious
  • Fearless
  • Dominate
  • Grit
  • Guts
  • Hero
  • Uplifting
  • Unleash
  • Victory
  • Supreme
  • Empower
  • Badass
  • Beat
  • Brave
  • Seize
  • Rule
  • Prevail
  • Fulfill
  • Brighten
  • Flawless
  • Embrace

Power words to spark curiosity:

  • Never seen before
  • Off the record
  • Behind the scenes
  • Private
  • Off-limits
  • Be the first
  • Remote
  • Supersecret
  • Become an insider
  • Thought-provoking
  • Top secret
  • Unexplored
  • Undiscovered
  • Key
  • Invitation only
  • Members only
  • Unusual
  • Confidential
  • Controversial
  • Underground
  • Forgotten
  • Unlock
  • Little-known
  • Insider
  • Hidden
  • Imagine
  • What if
  • Picture this
  • Power, Performance, and Speed

Power words to share your content:

  • Secret
  • Tell us
  • Inspires
  • Take
  • Help
  • Promote
  • Increase
  • Create
  • Discover

Negative, overused, and aggressive words to avoid:

Aggressive words:

  • Contest
  • Promotion
  • Sweepstakes
  • Coupon

Overused cliche words:

  • Responsible
  • Strategic
  • Creative
  • Effective
  • Patient
  • Expert
  • Organizational
  • Driven
  • Innovative
  • Analytical

Negative words:

  • Problem
  • Think
  • Believe
  • Probably
  • Rather
  • Fillers – well, slightly, sort of, basically, in other words,…
  • Passive voice
  • We, our – it’s all about your audience, not about you.
  • To be honest
  • Honestly
  • To tell the truth
  • Avoid negation
  • Wait – customers want things right now.

Thanks for reading! Hopefully, these Facebook ads power words have inspired you to build high-converting Facebook Ads.

In case you need help with building top-notch Facebook ad campaigns, reach out to me!

Hi, I’m Rasti, a digital marketer working on Facebook ads, Google Ads, and whatever allows businesses to get the absolute most out of their ad budgets. When I’m not optimizing ad campaigns, I am striving to visit every country in the world.

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