Facebook Ad Examples 2023 – Get Inspired - Rasti Miklovic's Blog - Facebook Ads, Google Ads, Growth Marketing

One of the best ways to learn about Facebook Ads is by studying successful brands and their ad creatives. Researching Facebook ad examples is part of my ad-building strategy.

You can test tons of audiences, targeting options, placements, and campaign objectives, but it’s the quality of your ad creative that makes people take action. You communicate with your audience through your ad design and ad text.

Where do I find Facebook Ads of other brands?

In 2019, Facebook released its Ads Library where you can find all of the Facebook Ads that the Facebook pages are running. This is my go-to place for Facebook ad examples.

facebook-ad-examples — *Facebook Ads Library*

Find Facebook Ads by keyword or advertiser.

Not all Facebook pages advertise in your location or worldwide, so always make sure that you choose the right location.

Now there are several practical ad spy tools that let you dig a bit deeper into Facebook Ads, but unless you’re running an ad agency, you don’t need to pay for any of these tools. Facebook Ads Library is a useful source of Facebook ad examples inspiration and competitor analysis.

What do I look for in Facebook Ads?

Quality Facebook Ads:

Are designed for sound off
Are formatted properly for every placement
Video ads showcase the brand within the first 3 seconds
Have an ‘irresistible’ offer
Use power words
Grab my attention
Lead me toward the next step or conversion
Have a clear call to action and value proposition
Ad is consistent with the landing page
Have powerful headline

Design your Facebook Ads

Before you publish your next ads, make sure your Facebook ad funnel is broken down into two levels:

Prospecting: Cold audiences. People that don’t know who you are or why they need your product.
Retargeting: Re-engagement ad set and retargeting ad set. Warm audiences. People that are ready or most likely to convert.

One ad campaign for prospecting. One ad campaign for retargeting. This is the only ad structure you’ll need if you’re just getting started with Facebook Ads.

Keep it super simple. Always.

You’d be surprised how simple my ad campaigns are set up even at $1k/day ad budgets.

As you design your Facebook ad funnel, tell a story through your ad creatives. Grab attention through your ad design, engage people with your ad copy, put it all together, and tell a story with your Facebook Ads.

Facebook Ads Tips for 2023

UGC Video Ads
TikTok has changed the social media ad landscape. UGC ad content has become of the best-performing ad types on Facebook, Instagram, and TikTok.

Based on my recent experience, quality video ads mixed with well-done images work best.

Always create captions for your videos. The majority of Facebook users browse the feed with the sound off. Try to include people (influencers or UGC creators) in your videos and images.
Creatives before targeting

Ad creatives have become way more effective than backend ad tweaks. Facebook has amassed a never-ending amount of user data. There’s no need to create hyper-targeted ad sets with narrowed-down audiences.

One audience per ad set is enough for the algorithm to do its part and give you the best results possible.

Rather, focus on ad creatives. Test different images. Get more UGC videos and images created. Create multiple headlines, call to action, ad texts. And, of course, use these Facebook ad examples as creative inspiration :).

Here are my tips to help you create an engaging ad:

Craft a compelling headline: Write a short, attention-grabbing headline that communicates your value proposition and sparks curiosity.
Use high-quality visuals: Choose eye-catching images, graphics, or videos that are relevant to your message and appeal to your target audience. Ensure they are high-resolution and properly sized for the ad format.
Leverage video content: Videos can be highly engaging and informative. Use short, dynamic videos to showcase your product or service, tell a story, or demonstrate value.
Write concise, persuasive copy: Keep your ad copy short and to the point, focusing on the benefits your product or service offers. Use persuasive language and strong calls-to-action (CTAs) to encourage users to take the desired action.
Utilize social proof: Include customer testimonials, reviews, or case studies to build trust and credibility with your audience.
Optimize for mobile: Since a significant portion of Facebook users access the platform on mobile devices, make sure your ad creative is optimized for mobile viewing, with easy-to-read text and properly sized visuals.
Test and iterate: Run A/B tests on different creative elements, such as headlines, images, or CTAs, to determine which combinations perform best. Continuously analyze your ad performance and make data-driven adjustments to optimize engagement.
Personalize your ads: Use Facebook’s targeting options to tailor your ad creative to different audience segments, making it more relevant and engaging for each group.
Create a sense of urgency: Use limited-time offers, countdowns, or exclusive deals to encourage users to take immediate action.
Align with your brand: Ensure your ad creative is consistent with your overall brand identity, including your logo, colors, fonts, and tone of voice. This consistency helps build brand recognition and trust.